Around the Net
Email Stats to Think About in the New Year
- Direct Marketing News, Tuesday, December 23, 2014 1:53 PM
As the year is wrapping up, Direct Marketing News has rounded up some interesting email facts to think about for the new year. For instance, 73 percent of consumers use their mobile phone to access one or more email accounts, according to a new report from The Relevancy Group and Liveclicker. The news site also points out the Message Systems stat that twenty five percent of consumers claim that email is their favorite for marketing channel. In addition, Campaigner's research reveals that more than 60 percent of executives said that email marketing is their leading producer of ROI.
