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Combining Search Extensions To Yield Higher Returns

  • ClickZ, Thursday, January 8, 2015 11:31 AM
Ad extensions like Sitelinks typically drive an increase in traffic and click-through rates (CTR). In fact, the add-on can increase click-through rates by an average of 15% to 25%, per Jon Mette, but with a fierce competition for traffic is that enough? Mette runs through some options and ways to combine extensions that could prove higher yields.

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