Around the Net
Gap Adds More Mobile for Employees to Drive Sales
- Mobile Commerce Daily, Wednesday, January 14, 2015 11:26 AM
Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands. During the “Exhibitor BIG !deas – The New Retail: Real-time, Intuitive and Engaging Mobile Experiences” session at the NRF 104th Annual Convention & Expo, a Gap executive discussed how the brand is incorporating iOS devices into its bricks-and-mortar stores nationwide, providing associates with a quick way of accessing additional product information when selling items to consumers.
