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Ins And Outs Of International Domain Names

In a short video, Jody O’Donnell describes three options to take a Web site global. He talks about the pros and cons of country code top-level domain (ccTLD), and what happens to link equity, and click-through and conversion rates. He runs through the advantages and disadvantages, targeting tips, and available tools through Google and Bing.

Read the whole story at Rimm-Kaufman Group »

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