The Weather Channel Interactive has named
JOE FIVEASH senior vice president and general manager, responsible for the overall leadership of the interactive division. Fiveash replaces
DEBORA WILSON, who was recently promoted to chief operating officer for The Weather Channel Networks and The Weather Channel Interactive. Additionally,
PETER GREEN, who formerly managed
weather.com ad sales activities for the New York territory, will now head up weather.com's national ad sales efforts;
PAUL IAFFALDANO, previously chief revenue officer of weather.com, now
serves as senior vice president of network sales and advertising product development.