The Weather Channel Interactive
has named JOE FIVEASH
senior vice president and general manager, responsible for the overall leadership of the interactive division. Fiveash replaces
, who was recently promoted to chief operating officer for The Weather Channel Networks and The Weather Channel Interactive. Additionally, PETER GREEN
, who formerly managed
weather.com ad sales activities for the New York territory, will now head up weather.com's national ad sales efforts; PAUL IAFFALDANO
, previously chief revenue officer of weather.com, now
serves as senior vice president of network sales and advertising product development.