SAP also wants marketers to know it's in the business of supporting cloud services. Earlier this week it reported fourth-quarter and full-year earnings. The company beat its revenue guidance
attributing growth in its cloud business and the continued success of SAP HANA, an in-memory, column-oriented, relational database management system. SAP has spent more than $20
billion on acquisitions, including SuccessFactors and Concur Technologies, to compete with Salesforce, Oracle, and others.
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