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"Deep Linking" Startup Button Gets $12M

  • Re/code, Thursday, January 22, 2015 11:43 AM
The great shortcoming of apps is that they don’t allow for the interconnectedness of the Web. A “deep linking” startup named Button is just to change that, and just raised $12 million for the cause. “Deep linking is a technology that allows apps to talk to each other so that users can tap from inside one app to access a specific point inside another app as if they were clicking a link on a Web page,” Re/Code reports.

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