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How Facebook Is Trying To Unlock The Money In Online Video

In less than one month (between November and December 2014), “The Waiting Game,” a video produced for the Kate Spade clothing line, reached over 9.9 million people and garnered over 49,000 likes, comments and shares on Facebook. It's an example--possibly the best example--of that social media site's push into oniine video advertising.

Read the whole story at The Guardian »

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