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Couric, Gumbel Rock BMW Ad

  • USA Today, Thursday, January 29, 2015 9:50 AM

BMW's new commercial for its electric i3 hatchback stars former "Today Show" hosts Katie Couric and Bryant Gumbel. It will also be BMW's first Super Bowl ad in four years. The 60-second ad starts with a 1994 clip of Couric and Gumbel attempting to understand the Internet and email. Cut to Couric and Gumbel equally stymied by the plug-in electric i3. They try to figure out what's under the hood, and how windmills and solar panels fit into the schema. See it for yourself at the jump.

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