• Chain Store Age, Thursday, January 29, 2015 9:50 AM

In survey conducted in eight world markets this month by One Hour Translation and Google Consumer Surveys, 34% of the respondents said they do more online buying in winter than at other times. In the United States (and the Netherlands,) 36% of consumers said they purchased more online in winter. But an average of 80% of consumers polled said they realize that the Christmas shopping season — which peaks in November and December — is not necessarily the optimal time to shop online. Instead, these consumers wait for New Year’s sales.

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