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Super Bowl Ads Feature Fewer Hashtags, This Year

During the Super Bowl on Sunday, hashtags were featured in about 50% of the TV ads -- down from 57% during last year’s game. That’s according to Marketing Land’s fourth annual Hashtag Bowl count of social media mentions during the big game. Also of note, “Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse,” Marketing Land found.
 

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