Around the Net
72% of Consumers Prefer Email as Marketing Channel: MarketingSherpa
- PR Newswire, Tuesday, February 3, 2015 2:44 PM
Seventy-two percent of U.S. adults prefer email as a form of communication with companies, according to new research from MarketingSherpa. Only 48 percent expressed interest in hearing from companies via direct mail and 34 percent via TV ads. And when it comes to digital, a minimal 17 percent want to hear from companies in their social networks.
