• by Tyler Loechner  @mp_tyler, February 9, 2015

PulsePoint, an online ad exchange, on Monday announced the appointment of Jack Dempsey Southerland III as SVP of programmatic solutions.

Southerland was formerly SVP of programmatic solutions at Varick Media, a trading desk. He has also held roles at The Media Kitchen, OMD, Deutsch and Saatchi & Saatchi, per a release.

“Jack understands the full advertising ecosystem,” stated Darline Jean, COO of PulsePoint. “He empowers marketers to understand what’s next in programmatic and how to build the right strategy for each campaign objective.”

Southerland will oversee expansion of the company’s RTB ad platform, including the development of “programatic direct” solutions.