We already have TV sets with sensors that can see our living/watching activity through interactive TV exercise games/software.Now smart TVs have another option: voice activation, which not only hears your extraneous personal information, but can send it to a third party.
Third party? Samsung isn’t interested?
You may want to search new movies/TV shows, or find the latest episode of “The Blacklist” somewhere. That’s all well and good. But if you start talking about your bank account to your significant other during a commercial break, beware.
Samsung has issued a warning about consumers who talk too much: “If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search.”
So you thought only clicking on the wrong attachment in an email could accelerate identity theft? Think again.
Good news: Voice activation grabbing-data doesn’t have your name, address or employment history -- unless you mindlessly volunteer that stuff. Right or wrong, down
the road this may be the info TV programmers and advertisers want in on.
With media fragmentation, right now the marketing of TV shows can be based only on some rough algorithms -- your TV viewing history, for example. Netflix and other do this -- and they don’t need Nielsen or other third-party research to figure any of it out.
Truth is, using remotes/keyboards to push buttons can be physically exhausting. Getting a TV show perfectly attuned to one’s fine sensitivity and a related scam may be the price for more convenience.