• AdGooroo, Tuesday, February 10, 2015 1:24 PM

AdGooroo ranked the top 500 jewelry-related keywords based on desktop text ad spend on U.S. Google AdWords from Jan. 1 to Feb. 5, 2015, and found no specific mention of Valentine’s Day in any term. To double check, the top 20 keyword rankings in the research suggests business as usual in the category, with top keywords including general terms such as "engagement rings," and "wedding rings" -- even "diamond." The research suggests that Valentine's keywords are not that important to consumers searching for gems. While jewelry advertisers spent from $133,000 to $3 million sponsoring the terms found in the top 20 ranking, they collectively spent only $17 during the period on the general Valentine keyword phrase "valentines gifts for him." Jim Leichenko explains.

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