Kraft Foods profits fell 62% last year. Kellogg also reported lower 2014 earnings, as did ConAgra. One issue is that people are increasingly seeking quick-grab options. Instead of
sitting down to breakfast, they are grabbing granola bars, yogurt singles and maybe a piece of fruit as they run out the door. Now fast-food chains are trying to grab some of that action, too.
McDonald’s is offering free coffee. And others, such as Taco Bell, are first-timers in the breakfast scene.
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