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54% of Mobile Emails Sent in UK is Opened on iOS Device: SendGrid

Fifty-four percent of mobile emails sent in the UK is opened on an Apple device, according to research from SendGrid. The report also revealed that only 8 percent of mobile email is opened on an Android device. The researchers looked at a 10-day period at the beginning of 2015 and compared it to the same time frame in 2014 and noted that mobile email open rates on Android devices dropped 30 percent year over year. 

Read the whole story at Mobile Industry Review »

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