Around the Net
How NASCAR Plans To Build Momentum
- Forbes, Thursday, February 19, 2015 10:09 AM
NASCAR is on the straightaway and kicking the speed up a notch. Television is a big part, starting with a combined $8.2 billion TV rights program with both NBC and Fox . Said NASCAR COO and former Chevrolet marketer Brent Dewar, “We’re seeing momentum…whether it be the number of fans engaging in the sport, through all the different mediums from broadcast to digital to social media, and we’re also seeing more sponsors in the sport today than we’ve ever had before.”
