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Where To Find Bing's Competitive Edge

  • Bing, Friday, February 20, 2015 2:56 PM

Combine the Bing Ads product portfolio with Bing's search audience to gain a competitive advantage in search engine marketing. Michael Porter, a Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness at Harvard Business School, explains five Bings Ads campaign optimization features designed to create different offerings in comparison to your competitors, all at a lower cost.

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