- Bing, Friday, February 20, 2015 2:56 PM
Combine the Bing Ads product portfolio with Bing's search audience to gain a competitive advantage in search engine marketing. Michael Porter, a Bishop William Lawrence University Professor at
The Institute for Strategy and Competitiveness at Harvard Business School, explains five Bings Ads campaign optimization features designed to create different offerings in comparison to your
competitors, all at a lower cost.
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