• by January 21, 2003

Digitas has added two of its senior executives in the U.S. to its operation in Europe as a part of its overseas growth strategy. CHIP REINGOLD and RUTH SREENAN have joined the London office as SVP, Executive Creative Director, and SVP, Technology, respectively. Reingold will oversee creative for clients such as Ericsson, Saab Europe and Pernod Ricard, as well as new business. He has been with Digitas for 14 years, most recently as Group Creative Director in Boston on the American Electric Power, Delta Air Lines and Celebrity Cruises accounts. Sreenan will develop the technology practice in Europe into one that is focused on marketing infrastructure. Previously, she was a leader in Digitas' New York technology group, where she led teams responsible for developing strategy, architecture, code and related technical documentation for clients like American Express, Morgan Stanley and Ann Taylor. Before Digitas, Sreenan spent two years at Accenture in New York as a technology lead in its financial services practice.