The Advertising Creative Director who developed the tagline "Do You Yahoo?" and accompanying yodel for the Internet company is starting his own San Francisco ad agency, Lushadelic.
BOB
KERSTETTER, formerly Co-Founder and Creative Director of Black Rocket Euro RSCG, left the Havas-owned agency almost a year ago and has been writing screenplays and directing commercials, including
some for Yahoo! at his old agency. His partner at Lushadelic is
Stelio Kitrilakis Founder and Executive Producer of San Francisco commercial production company Complete Pandemonium. Kerstetter
will have the title Writer/Director.