• by Fern Siegel , February 12, 2026

Creative agency R&R partners named Liam Doherty as senior vice president, brand management. 

His accounts include the Las Vegas Convention and Visitors Authority, which launched a major brand refresh — “Welcome to Fabulous” — in 2025. 

Previously, he was director of brand creative at Zillow, where he led Studio Z, the company’s in-house creative agency. He’s also held senior marketing and communications roles at Ford Motor Company and esports start-up Rivalry. His agency experience includes Leo Chicago, Wieden+Kennedy Portland, and 72andSunny Los Angeles, guiding work for brands including Nike, Old Spice, Visa, MLB and P&G.

Matt Matzen, Chief Marketing Officer, R&R partners, said of Doherty: “He brings a unique blend of intelligence, curiosity, and creativity paired with an incredible pedigree driving business results.”

“R&R’s independence, and the fact that it isn’t a typical New York or Los Angeles agency, are two of the things that excite me most,” said Doherty. “R&R is deeply committed to building a creative culture where teams have the space and clarity to do remarkable work.”

The agency's client roster includes Brand USA, Moose Toys and Discover Puerto Rico.