• Mobile Commerce Daily, Thursday, March 5, 2015 10:49 AM

Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience. A new feature is a retailer portal which lets stores log in and view promotions, download sales materials and place orders directly on the Web site, providing a direct drop-shipping option. The positive results point to how mobile’s ability to improve the shopper journey makes it a necessity in commerce amid increased consumer expectations.

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