TV has had its issues over copycat programming for decades -- but few cases go from lawsuit to trial.
Still, consumers might turn on the TV and think: “Here we have another
singing competition show” -- which has the obligatory three/four judges who sit opposite the performers and make evaluations. Of course, it may not be just singing -- but wannabe dancers, chefs,
fashion designers, hair stylists, and even furniture-makers.
The problem of two songs sharing similar riffs, melodies, and chord structure has plagued the music business
for almost all genres, by many estimations: rock, pop, jazz, classical, as well as ethnically cultural music.
Recently, Robin Thicke and Pharrell Williams, co-writers of the
song “Blurred Lines,” were sued for alleged copying of the Marvin Gaye song "Got To Give It Up." Profit from the song was at $16.7 million, along with $10 million in non-publishing
profits.
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At the trial, the attorney for the Gaye family, Richard Busch, cited
evidence from a musicologist saying: “There are only two bars in the entirety of 'Blurred Lines' in which an element of 'Got To Give It Up' does not appear.”
So
that would seem fairly close. No?
It’s certainly hard to compare copying TV show with that of songs. Yet, for many, the real issue is why so much entertainment does in
fact look the same.
Three years ago CBS filed a suit claiming that ABC’s show “Glass House” was a very close rip-off of “Big Brother,” and trying
to stop the network from broadcasting it. The suit was dismissed by a judge, though CBS later
won a cash settlement in arbitration. “Glass House” aired 10 summer episodes in 2012, with no second season. Did TV viewers recognize that “Glass House” was a poor
substitute for another TV show about young people bickering and trying not to get kicked out of a house?
In TV, however, some copying is more or less expected. Executives might
say: “We need a medical drama” or “We need a singing competition show.” The arguments then lie with specifics: “We need a medical drama like
‘Grey’s Anatomy. And we want similar characters.”
For advertisers, this isn’t really an issue. When attaching their brands to any content, it only
matters if they can convert entertainment consumers into buyers of their products.
For consumers, however, the blur of entertainment may always feel as if someone is just making
a copy.