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Thrillist Opens Internal Ad Agency

  • Adweek, Tuesday, March 10, 2015 11:48 AM
Like Vice and some other enterprising publishers, Thrillist has launched an internal ad agency. Its called The CoLab, and, as Adweek reports, it’s working with brands to create native activations and content. “Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content.”

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