State United to Prevent Gun Violence and its agency, Grey New York, created a pop-up gun store on the lower East Side of New York. When customers came in, they heard about the features of the
gun -- and then the grisly history of murder behind each one, including a gun used at Sandy Hook. The hidden camera caught the surprised, and chastened, response of the would-be customers.
- Adweek, Sunday, March 22, 2015 8:39 PM
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