Around the Net

Google To Bring Targeted Ads To TV

Google Fiber is pay TV, but the advertising is personally targeted and in real time. Kind of like what Google does (and makes its money on) online. “Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (e.g., sports or news), or viewing history,” said the company. Google will beam different, targeted ads to each viewer based on when and where they are watching.

Read the whole story at Consumerist »

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