Around the Net
Alcohol Ad Spend Rises 400% But Not Driving Binges
- Adweek, Friday, March 27, 2015 10 AM
Advertising for alcoholic drinks affects brand choice, loyalty and brings new customers, but doesn’t seem to make people actually drink more. A new study from the University of Texas at Austin, led by advertising professor Gary Wilcox, looked at alcohol sales between 1971 and 2011 and found that during the period, per capita consumption remained flat though alcohol advertising in the U.S. increased more than 400%.
