Around the Net

Mobile Chat Comes to Toyota Scion Shoppers

Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to The SaleMove/Autobytel-developed service brings a human element to digital car buying while providing real-time highlights on products, services and features. The program, piloted at more than 50 Scion dealerships across the United States, points to the importance of providing a seamless shopping experience for vehicle buyers on mobile.

Read the whole story at Mobile Marketer »

Next story loading loading..