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42% of Retail Sales to Involve Mobile, Says Study

  • Marketing, Wednesday, April 15, 2015 9:50 AM

UK consumer retail spend on mobiles and tablets is forecast to hit £53.6bn a year by 2024, according to research from Barclays, but only 3% of retailers said they are at the cutting edge of being mobile-ready and 70% said they did not have a mobile-enabled websites or apps in place. Barclays’ research also looked at the indirect influence of smart technology on consumer spending habits, finding that by 2024, 42% of all retail sales will involve a mobile device at some point in the purchase decision process, whether it be checking prices or reserving items for collection. Consumers currently spend £9.7bn a year via smartphones and tablets, with tablet owners twice as likely to make a purchase using the likes of an iPad, compared to smartphone users - 43% of the former group against 19% of the latter.

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