DON SCHNEIDER, currently BBDO Worldwide's agency's Senior Creative Director and Executive Vice President, has been promoted to Executive Creative Director and Executive Vice President,
replacing
Michael Patti, who quit to take the chairman-CEO post at WPP Group's Y&R Advertising. Over the past 23 years at BBDO, Schneider has worked on numerous campaigns for Pepsi and has done
work for cable network HBO.
