MICHAEL JACOBSON joins three other industry veterans in the founding of Modern Consumer (www.modernconsumer.com), an online marketing services firm focusing on lead generation and their web
property, Driverloans.com. Jacobson has been in the interactive space since 1996, serving roles at NewYorkNow.com, Blue Marble, NOVO (currently known as Semaphore Partners), and most recently
AGENCY.com's i-traffic, where he managed online media initiatives for Sprint, Columbia House, Memberworks, and Discovery Networks.
