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Reddit Adding Original Video Unit

Expanding its original content efforts, Reddit is launching a video division. Monetization opportunities are likely driving the move, The Verge suggests. “By creating its own content, Reddit can better control the conversation around the marketing and also tap into more lucrative advertising formats,” it writes. “Reddit has been advertising against the numerous passionate communities that flock to its forums … but it's tough.”

Read the whole story at The Verge »

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