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NYT Now App Ditches Subscription Model

Ditching the subscription fee of $7.99 a month, The New York Times just relaunched its NYT Now app as a free service. “We have seen very high engagement and retention among our NYT Now users, [but] we have not seen the number of subscriptions we were hoping for,” a company representative tells The Verge. The change, the app “provided great insight into ... our goal of reaching a wider and younger audience,” she said.

Read the whole story at The Verge »

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