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Beacons Coming to More Airports

Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. Using Proxama’s proximity technology, the network of beacons will be used to deliver timely and targeted beacon notifications to passengers during periods of dwell time. The partnership demonstrates the growing expansion of the Proxama Network as it continues to provide out-of-home owners such as Eye Airports the opportunity to deliver highly relevant content to consumers in areas of high footfall.



Read the whole story at Retail Times »

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