Of the 78% of mortgage consumers who turned to a variety of online sources to discover mortgage options and features, 67% used a search engine, according to a study from the Canada Mortgage and
Housing Corp. The Mortgage Consumer Survey suggests that 23% of consumers found their lender Web site through online advertising, and 28% said they found their broker Web site through online
advertising. In March 2015, CMHC completed an online survey of 3,510 recent mortgage consumers -- household decision-makers who took out a mortgage in the past 12 months.
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