IAG, the TV measurement company, announced the addition of
ELISABETH STARKMAN as vice president, account management. Starkman, who will be responsible for servicing key IAG accounts,
will advise clients on how to maximize the impact of their advertising and in-program marketing buys through IAG's data solutions. Prior to joining IAG, Starkman was the director of customer
acquisition and e-business solutions at Dunn & Bradstreet.
