• by Karl Greenberg , June 4, 2015

The Madison Square Garden Company has signed a deal with fantasy sports network  DraftKings, Inc., for a long-term sponsorship that makes DraftKings a "Signature Partner" of MSG. DraftKings gets its brand in sports, entertainment and media properties in New York, though MSG's venues, including Madison Square Garden itself. 

It also puts DraftKings, as Marquee Partner of MSG's New York Liberty WNBA team, gets its logo on team jerseys. DraftKings will also be Official Daily Fantasy Sports Partner of MSG’s New York Knicks, Rangers, Westchester Knicks.

The deal puts the DraftKings logo in-arena, and — since the name is on Liberty jerseys — on game broadcasts, notes MSG, which says The Liberty will debut their new DraftKings uniforms on June 5, when the team hosts the Atlanta Dream in the season opener at the Garden. 

Jason Robins, CEO and co-founder of DraftKings, said in a statement extolling the virtues of the partnership that the brand gets a DraftKings Fantasy Lounge in Madison Square Garden. The lounge, opening this fall, will be on the SAP Madison Concourse.

Besides the branded lounge venue, the DraftKings appearance at Madison Square Garden for all Knicks, Rangers and Liberty games, as well as Westchester Knicks games at the Westchester County Center includes in-arena digital and static signage; exposure on GardenVision, the Arena’s center-hung multi-media display; and branding on the apron of the court for Knicks, Liberty and Westchester Knicks home games. 

Also, DraftKings gets a presence on game telecasts on MSG Network, and will be integrated into the digital platforms for the brands, including the Knicks’ and Rangers’ social media feeds, mobile applications and all four teams’ websites, per the company.

DraftKings will also have a year-round presence on the seven video boards on the outside walls of The Garden, a variety of one-of-a-kind experiences and hospitality offerings around the Knicks, Rangers, Liberty and Westchester Knicks.

Other MSG Signature Partners include Anheuser- Busch, Coca-Cola, Delta Air Lines, Kia, Lexus and SAP. Chase is a Marquee Partner.