• by December 16, 2003

Digital marketing company PointRoll has hired ROGER JEHENSON as vice president of business development/publisher relations and JOY WHEELER as vice president for channel development for PointRoll's Yahoo! relationship. During Jehenson's three years as director of strategic sales in the Technology Solutions division at DoubleClick, he worked with clients such as Sony, Primedia, The Washington Post, and Citicorp. Most recently, he founded and was President of the consulting firm American Revenue Consulting. Wheeler also worked at DoubleClick as director of global accounts for the Tech Solutions Division, managing domestic and international accounts including TerraLycos, Alta Vista, WashingtonPost.com and Newsweek Interactive, and CNN. Prior to DoubleClick, she spent more than five years at General Electric.