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How To Reduce CPAs Without Reducing Bids

  • YouTube, Thursday, June 18, 2015 11:36 AM
How can marketers reduce their cost per acquisition without reducing bids? Google tackles the question in a weekly video series. It's important to maintain a high quality score. Two big factors Google considers when serving a paid search ad are bid and quality score. The more relevant the content, the higher the quality score. Shanna and Patrick explain.

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