Over the past few years, it’s become a quarterly ritual. A range of organizations have gotten into the habit of releasing the latest data on the types of bets investors are making on health’s digital future.
There are many ways to view these quarterly updates. Here are two: one is merely interesting and the other offers much more value.
It’s important to note that investors are not infallible. They often work with imperfect and incomplete information. In addition, because they are heavily focused on realizing returns from investments in a relatively short time frame, they may often overlook promising firms that may take longer to gain traction due to health’s long sales cycles.
Despite this, it can be very valuable to look carefully at investment data from the perspective of trying to figure out where the market is going and how to prepare to take advantage of (or minimize the damage) from trends that are not always immediately apparent.
Over the past quarter I’ve been working closely with StartUp Health, a company focused on supporting the growth of the global digital health ecosystem, to develop a weekly series of mini reports focusing on the shape and scope of health’s digital future. (You can access a compendium of the first 10 issues of this free report here.)
The reports provide contextual information and analysis of digital health investment data StartUp health collects on a real-time basis. Here are several trends that I think are interesting that emerge from this data.
Overall, it’s vitally important to look critically at investment data because it is a proxy not only for the level of interest in digital health globally, but an important window into what major players in health — and beyond — view as important areas of focus.
And, if you’re engaged in the business of developing, supporting and communicating health tech innovations, these are must-know insights that can play a big role in determining your success — or failure in digital health.
The next flurry of quarterly digital health investment overviews will be released soon. I suggest you read these valuable reports very carefully.