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Conde Nast Britain Offers To Co-Create Branded Videos

  • The Drum, Wednesday, June 24, 2015 11:17 AM
Conde Nast Britain is courting brands with a new native video ad effort. That means “dedicated video channels for titles such as Vogue and GQ to populate its inventory with branded films and quicken efforts to become less reliant on display ads,” The Drum reports. “Co-creation is the name of the game in the publisher’s attempts to convince brands to spend more money on its videos.”

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