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The Man Who Saved Southwest Airlines With Big Idea

  • NPR, Monday, June 29, 2015 9 AM

In 1971, Southwest had four airplanes going to a mere three destinations, all in Texas. After losing $1.6 million in 1972, the company was down to three planes. Bill Franklin, VP of ground operations, saved the company with a simple idea: unload and load passengers faster than any of the other airlines, and get the planes back aloft, a strategy that came to be known as the “10-Minute Turn.” Southwest has been profitable ever since. Franklin died this month at age 88.

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