• Direct Marketing News, Thursday, July 2, 2015 1:26 PM

Premium denim vendor Joe's Jeans Inc has added personalization to its site browsing experience, as well as to email in order to drive conversation. Through a partnership with marketing services firm Certona, Joe's Jeans uses data based on a customer's browse behavior and previous purchases to deliver relevant products. The retailer has also been promoting its "Style Finder" tool via email. These emails, which aim to help customers find the right pair of jeans, lead to an average browse session duration is 225 percent longer than the brand's average site visit.

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