To promote a new Doritos Jacked flavor, Doritos is running its first mobile-only campaign, featuring 3D video content.
To view the content on their smartphones, people need to purchase a bag of the new, limited-edition flavors, Jacked 3D Bacon Cheddar Ranch, or Jacked 3D Jalapeno Pepper Jack, visit www.Jacked3D.com, scan one of the snack chips (as opposed to using a code on the bag or elsewhere), and wear a pair of the Jacked 3D glasses.
The glasses are available with purchase at select retail locations across the country, or by contacting Frito-Lay consumer affairs for a free pair. (All 3D videos will also be available in the standard 2D format.)
The content includes exclusive videos by YouTube star Freddy Wong, Vine star Zach King and BMX master Tim Knoll. The site will also offer a 3D video-clip preview from the indie band PPL MVR.
In addition, starting July 6, visitors can access a preview trailer of "Sharknado 3" (to premiere on July 22 on Syfy) that includes exclusive content.
"We wanted to make Jacked 3D snacking a unique Doritos experience" by giving consumers access to 3D mobile content "that's available no matter where they may be snacking this summer," said Jeannie Cho, senior director of marketing, Frito-Lay North America.
The new Doritos Jacked flavor be available through Sept. 18.