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How YouTube Came to Value Time-Spent Over Clicks

Looking back to 2012, Business Insider considers YouTube’s decision to prioritize the time users spend watching videos over clicks. “Instead of spending time completing long videos, YouTube users often hopped quickly from one to the next,” BI reports. “So, after bouts of data collection and analysis coupled with countless meetings, YouTube re-jiggered its search-and-discovery algorithm … to make watch time, not views, the determining factor in what videos to recommend.”

Read the whole story at Business Insider »

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