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Google's Ad Algorithms Show Bias, Research Finds

Researchers from Carnegie Mellon University and the International Computer Science Institute built a tool called AdFisher to probe Google's ad targeting practices served on third party Web sites. The results found that fake Web users believed by Google to be male job seekers were much more likely than equivalent female job seekers to be shown ads for high paying executive jobs when they later visited a news Web site.

Read the whole story at MIT Technology Review »

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