• by Amy Corr  @MediaPostOTL, July 7, 2015

CP+B hired Eric Zuncic as chief strategy officer, charged with leading the consumer, culture and business strategy practice and developing the North American planning toolkit. Zuncic will be based in Boulder, and work with all three U.S. offices: Miami, Boulder and Los Angeles. He will work in partnership with Jason De Turris, chief strategy officer, international, who relocated to Hong Kong earlier this year to oversee global strategy on Infiniti, and to open CP+B's Hong Kong office. Zuncic joins the agency from Mekanism, where he was head of strategy, responsible for growing the research, strategy, planning, innovation and analytics capabilities and leading new business. Prior to that, he was the director of strategy and innovation at The Brand Union, managing global strategy for GSK Consumer Healthcare, Absolut, Pernod Ricard and Time Warner Cable. He began his career at GEICO and then Unilever, working on the Dove Men + Care brand. "What initially drew us to Eric is his unique, modern approach to strategy that he's cultivated through a breadth of experience, ranging from a deep understanding and expertise in data and analytics, to lead strategy roles on both the client and agency side," said Lori Senecal, global CEO of CP+B. "This depth and versatility allow him to think boldly and inventively across business strategy, brand strategy and communications strategy to identify the highest impact opportunities for our clients."