Around the Net
Warsteiner Goes After Beck In New Ads
- Bloomberg, Wednesday, July 8, 2015 8 AM
German beer maker Warsteiner is having fun at Beck’s expense. There's a new digital billboard in New York, for example, touting the private company's German credentials after Anheuser-Busch InBev NV was accused of watering down the origins of its own Beck’s. “Warsteiner. Premium German Beer From, You Know, Germany” is the slogan. AB InBev settled a U.S. class-action lawsuit over Beck’s about its “originated in Germany” slogan.
